Whether you’re brick and mortar store or an online market place, the consumer market of the near future will be virtually unrecognizable. Within a few short years, the current client experience when shopping in online marketplaces like Etsy, Amazon, and ebay will begin to look and feel as archaic as flipping through a store catalog. Clients will no longer have to page though 1000’s of static ring designs to find what they like. Client Based Design (CBD) technologies will radically evolve the core concept of online shopping and the notion of what an online “store” is and can be. While CBD technology will enhance some shopping experiences, it will also make others obsolete.
So what is Client Based Design (CBD) in relationship to the jewellery market. CBD allows the Client to interact with the design of their jewellery through the use of jewellery written algorithmic code. With CBD instead of the old way of CAD designing one ring at a time, Cad designers will model the algorithm that generates the ring and it can be changed at any time. Clients will be able to change many individual aspects of their ring design to meet their individual needs. They can change for example, ring size, stone size shape and colour, gold colour and kt, along with an endless possibility of design elements.
Once a Client has finished designing their ring it will only take a click of the mouse to produce the STL code required to print it on a 3D printer. At this point a jeweler can interact with the client to price, print, cast, set, polish, and deliver the final product. The micro-manufacturer of jewellery will have the advantage here and could deliver the ring in less than a week.
The advantages CBD are many
No more having to list 1000’s of ring designs one at a time
No more having to produce 5 to 10 static photos of each design for listing
No more having to communication design ideas back and forth with the client less number of times
One CBD can replace millions of individual item listings, saving website design time and site storage size.